Position Title-Assistant Manager–Brand Marketing
Department Marketing
Qualification Any Graduate
Experience 5 – 8 Years
Location-Coimbatore
Salary-8 to 10 lacs ACTC
Principal Accountabilities
Brand Strategy Support
Assist in executing brand marketing plans across offline (retail, events) and online (social,
website) platforms.
Maintain consistency in brand identity and communication across all customer touchpoints.
Coordinate brand calendar rollouts for campaigns, festive launches, and regional activations.
Product & Collection Coordination
Work closely with design and merchandising teams on product naming, packaging, and
storytelling.
Support new collection launches with marketing inputs, sample coordination, and content
planning.
Help create product decks, look books, and training tools for internal teams.
Campaign Planning & Execution
Support the end-to-end rollout of brand campaigns — from asset planning and approvals to
execution across print, digital, and in-store.
Coordinate with creative, digital, and showroom teams to ensure timely execution.
Track campaign performance and share weekly reports on reach, engagement, and sales
impact.
Retail & Digital Integration
Assist in aligning retail storytelling (VM, POS materials, in-store experience) with online
campaigns.
Help build CRM campaigns, influencer collaborations, and festive initiatives.
Support e-commerce and social teams with brand content, copy, and visual coordination.
Cross-Functional Coordination
Act as the link between brand, creative, media, PR, and retail operations teams.
Ensure timely approvals, follow-ups, and execution across departments.
Maintain brand trackers, budget sheets, and campaign calendars.
Research & Insights
Monitor competitor activity and market trends — both in traditional luxury retail and digital
channels.
Assist with customer feedback collation, survey planning, and consumer insight projects.
Key Requirements
3–5 years of experience in brand marketing, preferably in lifestyle, fashion, luxury, or retail.
Hands-on with campaign planning, content briefing, and cross-functional coordination.
Strong eye for detail, aesthetics, and storytelling — with an understanding of both
traditional luxury and new-age digital culture.
Good communication and project management skills.
Ability to work in a fast-paced environment with multiple parallel projects
Interested Candidates Send Your Profiles To murugesh@vsupportsolutions.in
Reach Us At : 8220014457